Intent Trends can identify visitors with high engagement over a specified lookback period, showing those who repeatedly visited your site and triggered multiple intent signals in the past few hours, days, weeks or months.
Compared to intent signals, which primarily offer insight into a lead’s buying stage, intent trends are a good indicator of an individual’s current level of interest.
Visitors who trigger intent trends for high intent signals are more likely to convert if presented with the right offer.
Configure Intent Trends
Click General on the main menu, then click Intent Trends under Workspace Settings.
Click Create new trend.
Select the intent signal that you want to track from the dropdown list.
Enter the minimum number of times an intent signal needs to be triggered for it to be considered a trend. Enter a number (in minutes) to specify how the lookback period.
Click the + or - buttons to add or remove intent signals.
Enter a name and description.
Click Save.