This guide walks you through connecting your Sona Audiences to Facebook Conversions Upload for automated syncing. By completing this setup, your Facebook Ads will reflect real-time conversion data from Sona, enabling better attribution and campaign performance.
Prerequisites
Prerequisites
A Facebook account must be connected to Sona
Access to Sona Audiences data
Step-by-Step Instructions
Step-by-Step Instructions
Step 1: Connect Facebook Conversions Upload to Sona
Step 1: Connect Facebook Conversions Upload to Sona
Go to the Connectors section in the Sona sidebar
Locate or add the Facebook Connector
Authenticate and ensure the status reads Active
Step 2: Create a New Destination
Step 2: Create a New Destination
Navigate to the Destinations section
Click + Add Destination
Select Facebook Conversions Upload from the list
Step 3: Facebook Conversions Upload-Specific Configuration
Step 3: Facebook Conversions Upload-Specific Configuration
Enter a Destination Name for your conversion tracking setup
Select your Identity type from the dropdown (for user identification)
Choose your Account from the available Facebook ad accounts
Select your Facebook Pixel from the dropdown - this is the pixel that will receive the conversion data
Choose the Facebook Event Name - select the specific conversion event you want to track
Choose your Source - this is where you'll map your data fields to Facebook's conversion schema
Use Filters to refine which data gets synced to your conversion events
Facebook automatically handles data hashing for privacy compliance
Enable real-time processing for this destination (located under Record Matching): Check this box if you want immediate data updates
When enabled, real-time processing will override the scheduled sync frequency
Ideal for time-sensitive workflows and immediate lead follow-up
For general destination setup—like audience selection, sync scheduling, record matching, field(s) mapping, sync frequency, and saving—follow the core Destination Setup Guide.
Best Practices (optional)
Best Practices (optional)
Use Facebook's recommended identifiers (email, phone, name) for better match rates
Set sync frequency according to campaign reporting cadence and volume
Include Click ID for enhanced attribution where applicable
Segment destinations by conversion type for better performance insights
Use consistent naming conventions (e.g., "Signup Conversions - Q2 Campaign")
Include parameters like value and currency for purchase events