This guide walks you through connecting your Sona Audiences to Clay for automated syncs. By completing this setup, your Clay database will stay updated in real time with high-intent leads from Sona, enabling more personalized sales and marketing outreach.
Prerequisites
Prerequisites
A Clay account must be connected to Sona
Access to Sona Audiences data
Step-by-Step Instructions
Step-by-Step Instructions
Step 1: Connect Clay to Sona
Step 1: Connect Clay to Sona
Go to Connectors in the Sona sidebar
Locate or add the Clay Connector
Authenticate and ensure the status reads Active
Step 2: Create a New Destination
Step 2: Create a New Destination
Navigate to the Destinations section
Click + Add Destination
Select Clay from the list
Step 3: Clay-Specific Configuration
Step 3: Clay-Specific Configuration
Destination Name: Enter a name like "High-Value Prospects – Clay"
Source: Select the Sona audience you want to sync
Target: Choose your Clay integration from the dropdown
Enable real-time processing for this destination: Check this box if you want immediate data updates
When enabled, real-time processing will override the scheduled sync frequency
Ideal for time-sensitive workflows and immediate lead follow-up
For general destination configuration steps—such as selecting a Sona audience, setting sync frequency, record matching, field mapping, sync settings, and saving—follow the instructions in the Destination Setup guide.
Best Practices (optional)
Best Practices (optional)
Use descriptive destination names like "High Intent – Clay Pipeline Feed"
Segment audiences by funnel stage to improve downstream workflows
Sync more frequently for time-sensitive plays (e.g., outbound triggers)
Ensure exported data includes unique identifiers for matching in Clay
Regularly review sync logs to confirm successful updates
Coordinate with your sales ops team to align Clay structure with incoming Sona data