Destinations enable automatic export of your Sona Audience data to connected platforms. This guide will help you set up and manage data exports that sync automatically as your audiences update, keeping your data fresh across your go-to-market stack.
Prerequisites
Prerequisites
You must have at least one Sona Audience created
You need administrator permissions to add new connectors,
For connecting certain platforms,, you'll need valid API credentials for those services
Step-by-Step Instructions
Step-by-Step Instructions
Step 1: Add a New Destination
Step 1: Add a New Destination
Navigate to the Destinations linksection in the left sidebar
Click the + sign at the end of the search bar
Next, you’ll see a list of destinations included in your plan
Step 2: Select a Destination
Step 2: Select a Destination
Review the list of destinations available to your plan
Select the target destination where you'd like to sync your Sona Audience
You can configure the target destination data connection from Connectors in the left sidebar. Alternatively, the Destination configuration will also link to the Connector setup if has not already been configured.
Step 3: Configure Your Destination
Step 3: Configure Your Destination
Enter a descriptive Destination Name to identify your sync configuration
In the Source field, select the Sona audience that you want to synchronize
In the Target field, select the target system to where data will be synchronized
Choose your Sync Settings: Select "Add to Audience", "Remove from Audience", or "One time sync" Available in select Destinations
Configure Record Matching criteria by mapping Source and Target columns (Email, Phone, etc.) Available in select Destinations
Set up Field(s) Mapping to specify which additional data columns should be synchronized Available in select Destinations
Configure Sync Frequency using the Interval schedule (every n minutes, hours, days, or weeks) Available in select Destinations
Set when the schedule becomes effective (Immediately or custom date)
Choose how long the sync remains active (Indefinitely or set end date)
Save your configuration to activate the data synchronization
Step 4: Save Your Configuration
Step 4: Save Your Configuration
Click the Save button to create your destination
Some platforms require additional configuration steps
Platform-Specific Configuration Guides
Platform-Specific Configuration Guides
Each destination platform requires additional platform-specific setup steps. As you create a new destination, you'll be able to reference the detailed configuration instructions in the right sidebar help.
Managing Existing Destinations
Managing Existing Destinations
Find Destinations
Use the search bar to locate specific destinations
Use the filter dropdown to sort by platform or status
Edit Destination Settings
Click on any destination name to open its configuration screen
Make your changes and save
Bulk Actions
Select one or more checkboxes next to destinations
Click "Actions" dropdown to access options (Edit, Remove, Activate, Pause)
Best Practices
Best Practices
Set your sync frequency based on how often your audience data changes
Use descriptive names for destinations to easily identify them later
Regularly review your destinations to ensure they're active and functioning properly
Consider data privacy requirements when exporting audience data