This guide walks you through connecting your Sona Audiences to Google Conversions Upload for automated syncing. By completing this setup, your Google Ads campaigns will benefit from real-time conversion tracking based on high-intent activity from Sona.
Prerequisites
Prerequisites
A Google Ads account must be connected to Sona
Access to Sona Audiences data
Step-by-Step Instructions
Step-by-Step Instructions
Step 1: Connect Google Conversions Upload to Sona
Step 1: Connect Google Conversions Upload to Sona
Go to Connectors in the Sona sidebar
Locate or add the Google Conversions Upload
Authenticate and ensure the status reads Active
Step 2: Create a New Destination
Step 2: Create a New Destination
Go to the Destinations section in the Sona sidebar
Click + Add Destination
Select Google Conversions Upload from the destination list
Step 3: Google Conversions Upload-Specific Configuration
Step 3: Google Conversions Upload-Specific Configuration
Destination Name: Use a clear, descriptive name like "Product Purchase - Conversion Upload"
Google Account: Select the connected Google Ads account. If not yet connected, authenticate with Google.
Conversion Action: Choose the specific action already created in Google Ads for attribution.
Use the Source dropdown to choose your Sona audience or report.
(Optional) Apply Filters to target specific behaviors, segments, or conversions.
Enable real-time processing for this destination (located under Field Mapping): Check this box if you want immediate data updates
When enabled, real-time processing will override the scheduled sync frequency
Ideal for time-sensitive workflows and immediate lead follow-up
For general destination configuration steps—such as selecting an audience, setting sync frequency, record matching, field mapping, and saving—follow the instructions in the Destination Setup guide.
Best Practices (optional)
Best Practices (optional)
Use clear naming like "Enterprise Demo Request – Google Upload"
Match on unique identifiers like email or phone for best results
Sync more frequently for high-volume or time-sensitive campaigns
Use filters to limit uploads to meaningful conversion events
Keep your Google Ads account conversion actions clean and standardized for easier mapping