Sona creates person-level profiles for each unique visitor it is able to track, whether their email has been identified or not.

Account-level profiles are also created when a visitor’s associated company has been identified. Sona also creates profiles for accounts imported from your CRM.

Additionally, Sona also finds other employees and key people for different accounts and lists them in the People section of the account profile, giving you a new source of potential leads.

Finally, Sona also creates person-level profiles for contacts imported from your CRM and appends the associated tracking data. This allows you to track the page activity and engagement of your existing leads.