The Contact Journey settings page is where specific URL parameters, such as UTM values, are filtered from the URL query string, defined as an attribute, and assigned labels.
The Contact Journey attributes are used as metrics to help identify touchpoints and milestones when constructing the Path to Conversion of tracked visitors. The additional data points also help you gain more insight into buyer journeys and channel performance when viewing or analyzing Sona profile data and system reports.
Contact Journey Configuration
Contact Journey Configuration
Click +Add to add new Contact Journey attributes to the list. Click the -sign to delete an attribute from the list.
Select Params from the Field dropdown.
Select querystring from the Filter dropdown. The other filter options can also be selected for different use cases.
Enter the URL parameters you want to extract from the querystring in the Value/Transformation column.
Enter a name for the attribute. This will be used to label data columns in reports and profiles that feature the attribute’s data.
Click Save to add the newly configured attributes or accept any changes made.
