This article discusses how to configure triggers in Google Tag Manager so that it only loads the Sona tracking script on certain pages of your website, instead of site-wide.
While creating a new tag or editing an existing one, click Triggering.
Click the + icon on the upper right corner of the Choose a trigger screen to create a new trigger.
Click Trigger Configuration.
In Choose a trigger type, click Page View.
Add a name for the trigger.
Click Some Page Views.
Select Page URL.
Select an operation from the dropdown list.
Enter the URL keywords that will trigger the tag.
Click Save.
Adding Multiple Triggers
If you want to load the script on other pages, you have to create separate triggers for each one.
Please note: If you add multiple page URLs to a single trigger, as shown below, it won't load the script at all because all the page URL conditions have to be met first before the trigger will fire, which is impossible.