Export your Sona Audiences data to Facebook using Destinations to automatically update your Facebook audience records whenever a web page visitor shows high intent or ICP scores.
If you haven’t connected Sona to your Facebook account, click Connectors on the main menu to integrate your Facebook account with Sona.
Once you’ve set up a Facebook Connector, you can add your FB Audiences as a destination target.
Select Organization
Add a destination name.
Enter a number (in seconds) for the Sync Frequency.
From the Destination dropdown, select an existing Facebook Audience or create a new one.
Under Sync Settings choose whether to Add or Remove the selected Sona audience report from the destination Facebook Audience.
Map where data in specific columns of the source report will be recorded in Facebook Audience.
Select a Column from the source report, then enter a matching value in the Data Type field.
Click +Add to create more data mapping rules.
Click the - sign to remove the attribute from the list
Click Save to create the new destination, or Cancel to exit without saving and go back to the Destinations page.
