Choose and add new attributes for your ICP (Ideal Customer Profile) in the Scoring page. When visitors match with more ICP attributes, their visitor profile, as well as their associated account’s profile, is assigned a higher ICP Fit Score. It is one of many metrics you can use to identify high-priority leads and accounts.
The ICP Fit Score also provides an additional data point you can use when viewing, filtering, and analyzing datasets.
The Scoring page also contains the Persona configuration page.
Build your Ideal Customer Profile (ICP)
Build your Ideal Customer Profile (ICP)
Click the ICP tab from the Scoring page.
Enter your target country demographic, then add a fit score. All the fit scores should total to 100 when added up.
Fill in the fields for the estimated size and revenue of the parent organizations of your target demographic, then add a fit score. Enriched leads from matching organizations can be tracked in the Accounts page.
Add the industry and job title of your ICP.
Add a ChatGPT prompt using {companyName} and {companyDomain} as variables (e.g., “Does company A at companya.com have a field sales team? Answer with yes/no.”). This will return a Yes/No response which will be added to the attributes used for scoring.
Click +Add Attributes to create new scoring attributes for your ICP.
Click Save to accept the changes.
Build your Persona
Build your Persona
Use the Persona page to manage attributes that will help you identify high-value leads from the enriched employees and people associated with different accounts.
After configuring persona attributes, you can filter the Accounts table for Persona Matches to easily identify and target accounts with potential leads.
Persona matches aren't included in the ICP Fit Score calculations. Unless you add the same attributes found in the Persona settings to the ICP Scoring settings.
Click the Persona tab.
Add job titles and additional attributes, such as keywords and locations, that best represent your target customers.
Click Save to accept the changes.