Rankings: Watched Entities | Sona Help Center

Overview

The Watched Entities tab lets you monitor only the brands and organizations you've chosen to track in your AI responses. It's a focused view built from the entities you add, so you can keep an eye on specific competitors or brands without scrolling through everything Sona detects.

Viewing Watched Entity Rankings

The entity table displays the brands detected in your AI visibility results and provides key visibility metrics for each one.

Each entity includes:

Entity: The brand or organization detected in AI responses.
Visibility: The percentage of AI responses where the entity appears.
Position: The entity's average position in AI responses.
SOV: Share of Voice, showing the entity's share of visibility compared with other entities.
Sentiment: The sentiment associated with the entity's mentions.
Actions: Options to edit or stop watching an entity.

You can click the column headers to sort the results by different metrics.

Watching an Entity

To track an entity more closely, click Watch Entity and add the entity you want to monitor.

Watched entities appear in the Watched Entities view, making it easier to focus on specific competitors or brands.

You can also click Unwatch in the Actions column to remove an entity from your watched list.

Note: Watching or unwatching an entity only changes which entities appear in your Watched Entities view. It does not change the underlying visibility data or metrics.

Adding an Entity

If an entity you want to track is not already available, click Add Entity to open the Add Entities panel.

The panel includes the following fields:

Logo (Optional): Upload a logo by dragging and dropping an image, clicking to upload, or providing a logo URL.
Entity Name (Required): Enter the name of the brand or organization.
Entity URL (Required): Enter the entity's primary website URL.
Also known as (Optional): Add alternative names or aliases for the entity. Click Add Alias to add additional names.
Advanced: Pattern Matching: Enable this option when you want to match variations of an entity's name.
Domains (Optional): Add additional domains associated with the entity. Click Add Domain to add more domains.

After entering the required information, click Save to add the entity.

You can also click Cancel to close the panel without saving or Clear All to reset the form.

Why Add Aliases and Domains?

Adding alternative names and additional domains helps Sona recognize different ways an entity may appear in AI responses.

For example, a company may be mentioned by its brand name, product name, or through a different domain. Adding these variations helps keep related mentions associated with the same entity.

Managing Entities

You can edit an entity from the Actions column by clicking Edit. This allows you to update its information, such as its name, URL, aliases, or domains.

If you no longer want to track an entity, click Unwatch to remove it from the Watched Entities view while keeping the entity's existing data.

FAQs

What is the difference between All Entities and Watched Entities?

All Entities displays all entities detected in your AI visibility results, while Watched Entities only displays entities you have chosen to track.

Does watching an entity change its visibility data?

No. Watching an entity only determines whether it appears in the Watched Entities view. It does not change the entity's Visibility, Position, SOV, or Sentiment metrics.

Can I add an entity that isn't already detected?

Yes. Click Add Entity and provide the entity's name and URL. You can also add a logo, aliases, and additional domains.

What are aliases used for?

Aliases allow you to specify alternative names for an entity. This is useful when the same brand may be mentioned using different names in AI responses.

What are additional domains used for?

Additional domains allow you to associate other websites or domains with the same entity. This can help Sona recognize mentions that use different domains but belong to the same brand.