This guide shows you how to set up triggers in Google Tag Manager to load your Sona tracking script on specific pages instead of site-wide. You'll learn to create precise page-based triggers and avoid common configuration mistakes that prevent proper script loading. With this approach, you'll have complete control over where your tracking script fires while maintaining clean, organized tag management.
When to Use This / Prerequisites
When to Use This / Prerequisites
Use GTM triggers when you want to:
Load Sona tracking on specific pages rather than your entire website
Test tracking implementation on select pages before full deployment
Exclude certain pages from tracking for privacy or performance reasons
Maintain granular control over script loading across different site sections
Prerequisites:
You must have Google Tag Manager installed on your website and admin access to your GTM container.
Step-by-Step Instructions
Step-by-Step Instructions
Step 1: Access the triggering settings
Step 1: Access the triggering settings
While creating a new tag or editing an existing one, click Triggering
Step 2: Start creating a new trigger
Step 2: Start creating a new trigger
Click the + icon on the upper right corner of the Choose a trigger screen to create a new trigger
Step 3: Open trigger configuration
Step 3: Open trigger configuration
Click Trigger Configuration
Step 4: Select trigger type
Step 4: Select trigger type
In Choose a trigger type, click Page View
Step 5: Name your trigger
Step 5: Name your trigger
Add a descriptive name for the trigger (e.g., "Sona Tracking - Product Pages")
Step 6: Set page view conditions
Step 6: Set page view conditions
Click Some Page Views to target specific pages
Step 7: Choose targeting method
Step 7: Choose targeting method
Select Page URL from the dropdown
Step 8: Select operation type
Step 8: Select operation type
Select an operation from the dropdown list (contains, equals, starts with, etc.)
Step 9: Define URL criteria
Step 9: Define URL criteria
Enter the URL keywords that will trigger the tag
Step 10: Save your configuration
Step 10: Save your configuration
Click Save to complete your trigger setup
Great work! Your trigger is now configured and ready to fire the Sona tracking script on your specified pages.
Key Concepts / Best Practices
Key Concepts / Best Practices
Creating Multiple Triggers for Different Pages
If you want to load the script on multiple distinct page types, create separate triggers for each one. This ensures reliable firing and makes troubleshooting much easier.
Critical Configuration Warning
Never add multiple page URLs to a single trigger using "AND" logic. When you add multiple URL conditions to one trigger, ALL conditions must be met simultaneously for the trigger to fire, which is impossible since a visitor can only be on one page at a time. This will prevent your script from loading entirely.
Best Practices for URL Targeting
Use "contains" operations for flexible matching across similar page types
Test your URL patterns thoroughly before deploying to production
Keep trigger names descriptive and organized for easy management
Use consistent naming conventions across your GTM setup