When to Use This / Prerequisites
When to Use This / Prerequisites
Use this guide if:
You prefer not to modify the HTML of your site directly
Your website is already set up with Google Tag Manager
Prerequisites:
A Google Tag Manager account
Access to the container for your website
Your unique Sona tracking script (available on the Tracking Pixel page)
Note: Ad blockers may interfere with scripts installed through GTM. For the most reliable tracking, installing directly in the site's HTML is recommended.
Step-by-Step Instructions
Step-by-Step Instructions
Step 1: Open Google Tag Manager
Step 1: Open Google Tag Manager
Log in to your GTM account.
Select the container for the site where you want to install the Sona script.
Step 2: Create a New Tag
Step 2: Create a New Tag
In the left-hand menu, click Tags, then click New.
Enter a name like Sona Tracking Pixel.
Step 3: Configure the Tag
Step 3: Configure the Tag
Click the Tag Configuration area (pencil icon).
Step 4: Choose tag type
Step 4: Choose tag type
In the "Choose tag type" search box, type “html” and select Custom HTML.
Step 5: Add Your Sona Script
Step 5: Add Your Sona Script
Copy your Sona tracking script from the Tracking Pixel page.
Paste it into the HTML field.
Step 6: Set the Trigger
Step 6: Set the Trigger
Click Triggering, then select All Pages to fire the tag on every page.
Step 7: Save and Publish
Step 7: Save and Publish
Click Save. You’ll see the tag added to your tag list.
Step 8: Submit
Step 8: Submit
Click Submit in the top right to publish your changes.
Key Concepts / Best Practices
Key Concepts / Best Practices
Custom HTML Tags: GTM’s flexibility lets you install third-party scripts like Sona’s pixel without needing developer support.
Page-Level Tracking: Setting the trigger to “All Pages” ensures full site tracking coverage.
Ad Blocker Awareness: Some users may not be tracked if they use privacy tools that block GTM.