Intent signals help you identify when visitors show genuine interest in your products or services through specific behaviors on your website. By setting up these signals, you'll be able to segment visitors by intent level, trigger timely notifications for your sales team, improve lead scoring accuracy, and automate follow-up workflows that convert more prospects. This guide will show you how to create and activate intent signals to fuel multi-channel growth.
When to Use This
When to Use This
Use Intent Signals when you want to:
Get real-time alerts when high-value prospects visit key pages or reach certain buying stages
Trigger automated workflows based on visitor behavior
Improve lead scoring and qualification processes
Set up sales notifications in Slack or other messaging platforms
Configure Ideal Customer Profile (ICP) Fit Scores
Automate marketing and sales activities through Sona Audiences and Destinations
Prerequisites:
Access to Sona's Intent Signals configuration page
Sona tracking installed on your website
Understanding of your website's high-intent pages and conversion paths
Step-by-Step Instructions
Step-by-Step Instructions
Step 1: Choose Your Intent Signal Type
Step 1: Choose Your Intent Signal Type
Navigate to the Intent Signals page in your Sona dashboard
Review the pre-built signals available under High Intent Page Views and Form Submissions
Select an existing signal that matches your needs, or proceed to create a custom one
Step 2: Create a New Intent Signal
Step 2: Create a New Intent Signal
Click Create new page view signal at the bottom of either the High Intent Page Views
In the configuration screen, use the dropdown menu to select the conditions for your intent signal
Enter the specific URL path in the URL field
Example: For a pricing page intent signal, enter
/pricingor/plans
Step 3: Configure Signal Details
Step 3: Configure Signal Details
Enter a clear, descriptive name for your intent signal
This helps you easily identify it in lists and reports
Add a detailed description explaining what this signal represents
Example: "Triggered when visitors view any pricing page, indicating purchase consideration"
Great work! You've successfully configured your intent signal.
Managing Your Intent Signals
Managing Your Intent Signals
To modify an existing signal, select it from the list and make your changes
Click Delete to remove any intent signal you no longer need
Always click Save to apply your changes
Key Concepts / Best Practices
Key Concepts / Best Practices
High-Intent Behaviors: Focus on pages and actions that indicate genuine buying interest, such as:
Pricing pages
Product demo requests
Case study downloads
Contact form submissions
Free trial sign-ups
Signal Naming: Use descriptive names that clearly indicate the behavior and its business significance. Include the page type and intent level (e.g., "High Intent - Pricing Page View").
URL Configuration: Be specific with your URL paths to avoid false positives. Use exact matches for critical pages and broader patterns for page categories.
Integration Strategy: Consider how your intent signals will connect to your existing sales and marketing workflows. Plan which signals should trigger immediate notifications versus automated nurturing sequences.