This guide walks you through the step-by-step process of integrating LinkedIn Ads by Sona with HubSpot. By connecting Sona to HubSpot, you can seamlessly track ad performance, capture valuable insights, and enrich HubSpot with data to fuel automated workflows. Separately, on the Sona platform, you'll set up a connector to ingest campaign cost data from LinkedIn Ads. Once configured, Sona will process website tracking, campaign costs, and CRM data—unlocking powerful insights for data activation and optimization.
Steps to Connect LinkedIn Ads by Sona to HubSpot
Click Connect in the left panel under HubSpot.
You will be redirected to HubSpot where you can authorize the integration with SSO.
Select your HubSpot (admin) account, then click Choose Account.
Click Connect App and done.
And that’s it! Sona has been connected to Hubspot.
NOTE: To sync your LinkedIn Ads data (including campaign insights) back to HubSpot, you can manage the integration by clicking Connectors in HubSpot’s sidebar menu and going to the LinkedIn Ads Connector.
There are a few key benefits to connecting LinkedIn Ads to HubSpot:
You can more effectively qualify, understand, and engage your target audience based on their interactions captured from LinkedIn Ads campaigns.
You can gain valuable insights into prospects visiting from LinkedIn Ads campaigns, and you can understand how LinkedIn Ads campaigns influence your prospects and target accounts.
Additionally, you can discover new accounts that are engaging with your LinkedIn Ads campaigns and seamlessly add them into HubSpot.