Sona enables you to easily connect and utilize your CRM data alongside Sona's web tracking and account identification capabilities. This guide provides step-by-step instructions on how to establish a connection with HubSpot. You can also integrate Sona with Salesforce. If you are using a different CRM, please feel free to contact [email protected] for assistance in establishing the connection.
HubSpot CRM Integration with Sona
- Click Connect in the left panel under HubSpot. 
- You will be redirected to HubSpot where you can authorize the integration with SSO. 
- Select your HubSpot (admin) account, then click “Choose Account”. 
- Click Connect App and done. 
And, that’s it! Sona will start pulling your CRM data from HubSpot.
NOTE: To sync your Sona data back to HubSpot, you can manage the integration by clicking “Connectors” on Sona’s main menu.
There are a few key benefits:
- You can more effectively monitor, qualify, and engage your target accounts based on their website visits. 
- You can gain valuable insights based on intent signals generated from your target accounts. 
- Additionally, you can discover new accounts and leads that are browsing your website. 
Click “Next” to continue the onboarding steps.




