Audiences are auto-updating datasets that contain data extracted from the Web Visitors, Accounts and People pages using filters. Aside from filtering the data to create a subset of profiles, you can transform the raw data and create a new attribute for it in the resulting audience dataset.
Additionally, Audiences can be synchronized with other systems (e.g. Email Service Provider) using Destinations to automate your workflow.
Audiences Overview
Audiences Overview
Click an audience name to view an audience report.
Use the search bar to find audiences with names that match your keywords.
Click Filters below the search bar to filter the data. Click Grouping to save search filters.
Click Actions to create a new audience after adding filters to the current audience report.
Click the three dots on the upper right to download the report or change column settings.
Create New Audience
Create New Audience
You can create a new Audience after adding filters in Web Visitors, Accounts or People pages.
Select filters, then click Create Audience under Actions.
Enter a name for the new audience and add more filters if necessary.
Click Prefill to add all columns from the data source to the new audience. Click the trash icon to remove columns. You can also manually add columns one by one by clicking Add Extraction/Grouping. If no columns are added, either manually or via prefilling, the audience report will be empty.
To transform the data from the source report, select an operation under Process, then enter a name in the Derived Column field. Otherwise, leave it on No Processing with the default name.
Click Add metric to perform additional calculations using the derived columns added in the previous steps as inputs.
Enter different derived column names in the Calculation field and add mathematical operators.
Autocomplete options should appear as you are typing. If not, you might be typing in the wrong column name or one that hasn’t been added yet.
To tag or label all rows in the audience report with a new attribute, click Add New Column. Enter a column name and specify a value to add to all fields in the column.
Click Apply.