Export your Sona Audiences data to Clay using Destinations to create more personalized messaging with AI-based data enrichment and marketing automation tools.
If you haven’t connected Sona to your target Clay table, click Connectors on the main menu to add a new Clay Connector.
If you want to set up additional Clay tables, you need to create a new Connector and Destination for each one.
Once you’ve set up a Clay Connector, you can add your Clay table as a destination.
Add a destination name.
Enter a number (in seconds) for the Sync Frequency.
Select a source audience report under Origin, then select your Clay identity under Destination. If you haven't configured any Clay Connectors, the destination list will be empty.
Click Save to create the new destination, or Cancel to exit without saving and go back to the Destinations page.
Configuring Auto De-Dupe on Clay
Configuring Auto De-Dupe on Clay
After adding the Clay Destination, you also need to enable automatic deduplication in the target Clay table. Check the Clay Connectors article for additional details about this Clay table.
The steps below can only be accomplished after both the Clay Connector and Destination have been set up.
Once data gets synced to Clay, a new Key column will be added, which needs to be configured for automatic deduplication.
Open the Clay table that you used for the Clay Connector setup.
Click the three dots at the end of the table’s name.
Select Auto-dedupe rows.
On the Auto-dedupe popup, click the toggle for Enable automatic deduplication.
Select the Key column from the dropdown.
Click Save Changes.